Yeah it’s ok to indulge everyday!
INTRODUCTION
A Persephone Woman
BRAND DETAILS
Menekshe is a brand in Lokum or Turkish Delight Production that commissioned Beman Agency to design its logo and packaging, and mascot.
A Persephone Woman
BRAND VALUES
Brand Identity
DNA
A pleasant moment
Identity
Comet
Basic Values
Originality and quality oriented
Features
Stylish, innovative
Musts
Attractive, joyful
Target market
Being available, hygienic
Self portrait
Healthy lifestyle and diet
Advantages and benefits
Healthy food value, good feelings
MASCOT
While designers of Beman Agency designed an elegant and eye-catching logo for his company, they were inspired by Persephone, a Greek Queen, to create Mascot of Menekshe to make its lokums more memorable in the customers’ minds.
Persephone had a calm and lovely personality and her world has only spring. Mascot of Menekshe illustrates an innocent, young, and lovely woman influenced by Persephone's spring world.
COLOR
Menekshe inspired designers in choosing the brand name. In Turkish, Menekshe means violet, which is also used in Lilac and purple theme of mascot. Purple is a luxury, powerful, and mysterious color while being a symbol of originality and wealth. It is a magical color as a combination of blue and red, associating the vibe of both colors.
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