it will be your warm up.
SPITA, a renowned sports brand in Iran, enlisted the expertise of Beman Agency to create its distinct visual identity. Drawing inspiration from the ancient Mesopotamian deity, Spita, who symbolizes order in the world through lightning, the logo prominently features a lightning bolt. The clever use of negative space within the logo forms the letter "S", further enhancing the brand's identity. The logo itself, composed of two triangles, conveys a sense of energy and movement, with their opposing directions creating a harmonious balance.
ALL ABOUT THE HERO
Promise: To want is to be able
The main desire: To prove value by overcoming difficulties
Objective: To master a way to improve the world
Fear: Weakness and surrender
Strategy: Be as competent as possible
Gift: Courage
Motivation: Dominance and domination
The archetypes of hero and the sense of dynamism and excitement of this brand must have appeared in the color of the visual identity. So, red-orange is used representing the energy, excitement, life, adventure, and attraction, while black is added to empower red. Black is also the symbol of power, maturity, attraction, intelligence, wisdom, and endlessness.
Beman Agency considered the fact that when a logo is designed, it should be applicable in different forms without encountering challenges.
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